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Principles of service marketing and management

LOVELOCK, Christopher

Principles of service marketing and management - Ed.2 - New Jersey Prentice Hall Pearson Education 2002 - xix, 436 p.; bib.; ill.; 27 cm

ISBN: 0130950122

Subjects--Topical Terms:
MANAJEMEN PEMASARAN
MARKETING AND MANAGEMENT--SERVICE

Dewey Class. No.: 658.8

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