TY  - BOOK
AU  - LOVELOCK, Christopher
AU  - WRIGHT, Lauren
TI  - Principles of service marketing and management
SN  - 0130950122
U1  - 658.8 22
PY  - 2002///
CY  - New Jersey
PB  - Prentice Hall Pearson Education
KW  - MANAJEMEN PEMASARAN
KW  - MARKETING AND MANAGEMENT
KW  - SERVICE
ER  -